Tag Management Platform
Overview
For the purpose of risk control, marketing and services unitization, Sunline Label Management Platform collects and processes various customer-related information, establishes a label library and forms a standardized management of the application and maintenance of the label library with the help of standardized management and provides it to external applications through rich interface services or systematic label application to enhance the core competitiveness of the enterprise.
Product Features
Flexibility
Flexible label configuration methods can quickly realize the development and deployment of new labels through visual drag-and-drop methods
Scalability
System architecture that supports distributed microservices, flexibility and scalability
Applicability
Applicable to data collection, integration, label conversion, access and output from various data platforms, applicable to multiple standard interfaces, providing import and export functions as well as support real-time, near-real-time, batch and other label data output methodologies
Complete integrity
Effectively manage the entire life cycle of labels, effectively manage the entire process from label creation to label release, start and stop so that the process is visible, and the history can be traced
Application Scenarios
Marketing scenario
Create differentiated and personalized products and services through customer segmentation, precision marketing and other means and take the lead in customer behavior prediction, rapid push of personalized information, customer insight and customer response
Risk control scenario
Based on customer behavior analysis, customer characteristics, customer preferences and customer risk level segmentation, achieving more efficient risk control for credit business
Customer management analysis
Based on the tag management system, the platform creates a panoramic view of customers, display customer information in all directions with a clear view of customer conditions