Customer Precision Marketing Solution
Overview
Sunline Customer Precision Marketing Solution follows the procedure of 'information analysis and mining - customer insight and recognition – marketing – service'. It also designs corresponding functional modules according to application theme and absorbs the Internet thinking and application experience. By using scene-based, guidance-oriented and data visualized operation experience greatly decreased user difficulty in using the system and increased interface aesthetics and data readability and legibility, realizing online transactions through distributed, microservices technology to enhance system stability and sustainability. The functional modules adopt the componentized design idea and can be combined flexibly to build new functions so as to meet the needs of the system application construction by stages and application adjustment.
Scheme Architecture
Solution Advantages
One-stop solution capability
Sunline Customer Management Solution can meet the needs of maximum coordination and organic integration among customer management construction, business systems and channels
Specialized data capability
Sunline has professional data model and consulting service team, intelligent marketing and intelligent risk control can be realized under intelligent finance
Advanced marketing concept
It integrates advanced concepts such as big data thinking and Internet thinking, emphasizes marketing orientation and provides appropriate implementation route suggestions and planning
Differentiated financial services
While helping banks face multi-class groups, Sunline provides targeted comprehensive financial services, increase customer market share and realizes win-win development between banks and their customers
Advanced architecture
Sunline adopts microservices, distributed multi-tier B/S application architecture, provides visualize application, management and standard interface as well as supports real-time, batch data interaction
Flexible rule configuration
Flexible rule configuration strategy, multi-platform data trading engine, supporting transaction and analyzing applications
Additional Details
Sunline Customer Management Solution integrates the advanced customer management concept of big data thinking and Internet thinking, introduces precision marketing, event marketing, Internet finance, large retail banks, Internet marketing and other models and develops a step-by-step implementation map
Sunline Customer Management Solution can provide targeted comprehensive financial service solutions for industrial enterprises, group enterprises, small and micro enterprises, individual customers, wealthy customers, Internet customers and other groups, so as to deepen customer base, increase customer market share and achieve win-win development between banks and customers
Integrates SMS, online banking, WeChat Bank and other channels contacted by customer, building the hub of information interaction of the whole banking system and realizes the sharing of CRM data and work collaboration
Sunline Customer Management Solution can realize product innovation and precision marketing, help banks achieve precision, automation, personalized, intensive competitive advantages, organically integrate financial services into business and personal life scenarios to provide customers with diversified and personalized services
Sunline Customer Management Solution can integrate relevant functions of customer relationship management, including marketing, clients service and care, client's analysis and stratification and other application functions and also provide accurate and complete data for background analysis system or other business systems, so as to support management and decision-making with scientific, accurate and timely data
Through the application of big data processing technology, product innovation and marketing innovation will be integrated into the digital model to create new competitive advantages so that commercial banks can take the lead in the transformation of large retail banks and Internet finance and they can also improve their core competitiveness